[
  {
    "id": "fractional-cmo",
    "role": "Fractional CMO",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2021,
    "summary": "Runs the whole marketing function part time. Sets strategy, owns the budget, manages the team and the agencies.",
    "engagement": "Two to three days a week, six to twelve months",
    "signals": [
      "No marketing leader, or the CMO just left",
      "The board wants a plan before the next raise"
    ],
    "clients": [
      "DiversyFund",
      "Jimdo",
      "WIN Reality"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "interim-cmo",
    "role": "Interim CMO",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2022,
    "summary": "Holds the CMO seat through a transition, a budget cut or a search. Makes the hard calls and hands off to the permanent hire.",
    "engagement": "Full seat on the executive team, three to eighteen months",
    "signals": [
      "Our CMO resigned",
      "Budget got cut and nobody owns the plan"
    ],
    "clients": [
      "Jimdo"
    ],
    "status": "Deployed"
  },
  {
    "id": "fractional-head-of-growth",
    "role": "Fractional head of growth or marketing",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2022,
    "summary": "Leads growth for a company too small for a CMO. Owns channels, the hiring plan and reporting.",
    "engagement": "Ten to twenty hours a week, retained monthly",
    "signals": [
      "The founder still runs marketing",
      "We need our first marketing hire but cannot afford a full-time lead"
    ],
    "clients": [
      "Commons Clinic"
    ],
    "status": "Deployed"
  },
  {
    "id": "fractional-cro",
    "role": "Fractional CRO or sales leader",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2024,
    "summary": "Rebuilds the sales process, the CRM and the pipeline. Replaces founder-led selling with a system.",
    "engagement": "Ninety-day engagement, then monthly",
    "signals": [
      "The founder still closes every deal",
      "Deals stall in procurement or committees"
    ],
    "clients": [
      "Bludot",
      "Commons Clinic"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "engagement-lead",
    "role": "Engagement lead",
    "family": "Fractional leadership",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2020,
    "summary": "Runs the WF team on an account. Owns the plan, the weekly readout and the client relationship.",
    "engagement": "Part of every retained engagement",
    "signals": [
      "Any engagement with more than one workstream"
    ],
    "clients": [
      "Kajabi",
      "Modern Animal",
      "GatherUp"
    ],
    "status": "Deployed"
  },
  {
    "id": "cmo-for-a-day",
    "role": "CMO for a day",
    "family": "Fractional leadership",
    "model": "Advisor",
    "seniority": "Executive",
    "since": 2022,
    "summary": "One day of senior marketing judgment on a plan, a channel or a hire. No delivery, just the answers.",
    "engagement": "Single day or a short advisory block",
    "signals": [
      "We want a second opinion on the plan",
      "We cannot afford a fractional seat yet"
    ],
    "clients": [
      "Othership"
    ],
    "status": "Deployed"
  },
  {
    "id": "growth-marketing-lead",
    "role": "Growth marketing lead",
    "family": "Fractional leadership",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2024,
    "summary": "Owns experiments across paid, lifecycle and web for an early product. Reports weekly on what moved.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "Early product with no growth owner",
      "We need someone to run tests, not slides"
    ],
    "clients": [
      "Skipper"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "paid-search-lead",
    "role": "Paid search lead (Google Ads)",
    "family": "Paid media and performance",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2020,
    "summary": "Builds and runs Google Ads for leads, bookings or app installs. Owns bidding, structure and the weekly cost per result.",
    "engagement": "Ten to forty hours a month plus media budget",
    "signals": [
      "Google Ads is running and nobody owns it",
      "Cost per lead keeps rising"
    ],
    "clients": [
      "Modern Animal",
      "Sugar Bowl",
      "Commons Clinic"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "paid-social-buyer",
    "role": "Paid social media buyer (Meta, TikTok, Reddit)",
    "family": "Paid media and performance",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2020,
    "summary": "Runs paid social end to end: audiences, creative tests, budgets and reporting.",
    "engagement": "Ten to forty hours a month plus media budget",
    "signals": [
      "Meta spend is flat and nobody tests creative",
      "We need bookings from paid social"
    ],
    "clients": [
      "Kajabi",
      "Modern Animal",
      "Fanatics Live",
      "Sugar Bowl"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "performance-marketing-manager",
    "role": "Performance marketing manager (fractional)",
    "family": "Paid media and performance",
    "model": "Embedded operator",
    "seniority": "Lead",
    "since": 2023,
    "summary": "Manages every paid channel for a company, including its agencies. Sits on the client team and reports to its leadership.",
    "engagement": "Half time to full time, placed on the client team",
    "signals": [
      "Our head of performance just left",
      "Spend is large and nobody owns the dashboard"
    ],
    "clients": [
      "Gamma",
      "DepoDirect"
    ],
    "status": "Deployed"
  },
  {
    "id": "app-ua-aso",
    "role": "App user acquisition and ASO specialist",
    "family": "Paid media and performance",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2020,
    "summary": "Drives app installs through Apple Search Ads, Google UAC and Meta app campaigns. Fixes the store listings.",
    "engagement": "Retained monthly through launches",
    "signals": [
      "App launch with no install plan",
      "Store page converts badly"
    ],
    "clients": [
      "Modern Animal"
    ],
    "status": "Deployed"
  },
  {
    "id": "paid-creative-strategist",
    "role": "Paid creative strategist",
    "family": "Paid media and performance",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2021,
    "summary": "Writes the briefs, runs the creative tests and feeds winners back into the media plan.",
    "engagement": "Ten to twenty hours a month",
    "signals": [
      "Ads fatigue in two weeks",
      "There is no creative testing process"
    ],
    "clients": [
      "Kajabi",
      "Fanatics Live",
      "WIN Reality"
    ],
    "status": "Deployed"
  },
  {
    "id": "cro-testing",
    "role": "Conversion rate optimization specialist",
    "family": "Paid media and performance",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2023,
    "summary": "Runs the homepage, landing page and demo flow tests. Ships winners and kills losers.",
    "engagement": "Three to six month testing program",
    "signals": [
      "Traffic is fine, conversion is not",
      "The demo flow leaks"
    ],
    "clients": [
      "DoorLoop",
      "GatherUp"
    ],
    "status": "Deployed"
  },
  {
    "id": "lifecycle-lead",
    "role": "Lifecycle and email lead",
    "family": "Lifecycle, email and CRM",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2021,
    "summary": "Designs the lifecycle program: onboarding, nurture, winback and the metrics behind each flow.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "Big list, no program",
      "Email is one newsletter a month"
    ],
    "clients": [
      "GatherUp",
      "Modern Animal",
      "Fanatics Live"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "lifecycle-marketer",
    "role": "Lifecycle and email marketer",
    "family": "Lifecycle, email and CRM",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2021,
    "summary": "Builds the flows, writes the emails and ships them in the client's platform.",
    "engagement": "Ten to thirty hours a month",
    "signals": [
      "Flows are designed but never built",
      "The team has no email operator"
    ],
    "clients": [
      "GatherUp",
      "DoorLoop",
      "Jimdo"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "crm-implementation",
    "role": "CRM and email platform implementation (Braze, Klaviyo, Customer.io, HubSpot)",
    "family": "Lifecycle, email and CRM",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2022,
    "summary": "Selects, sets up or migrates the email and CRM platform. Gets data, events and templates working.",
    "engagement": "Four to twelve week project",
    "signals": [
      "We are switching email platforms",
      "We bought HubSpot and never set it up"
    ],
    "clients": [
      "DiversyFund",
      "Commons Clinic",
      "Covey"
    ],
    "status": "Deployed"
  },
  {
    "id": "sms-nurture-builder",
    "role": "SMS and lead-nurture workflow builder",
    "family": "Lifecycle, email and CRM",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Builds email and SMS follow-up for inbound leads so sales calls land warm.",
    "engagement": "Four to eight week build, then monthly tuning",
    "signals": [
      "Leads go cold before anyone calls",
      "There is no follow-up sequence"
    ],
    "clients": [
      "Commons Clinic"
    ],
    "status": "Deployed"
  },
  {
    "id": "newsletter-hubspot",
    "role": "Newsletter and HubSpot marketer",
    "family": "Lifecycle, email and CRM",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Runs the newsletter and the HubSpot marketing hub week to week.",
    "engagement": "Five to fifteen hours a month",
    "signals": [
      "The newsletter slipped",
      "HubSpot is licensed and underused"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "data-practice-lead",
    "role": "Data practice lead (analytics assessment)",
    "family": "Data, analytics and RevOps",
    "model": "Project",
    "seniority": "Lead",
    "since": 2022,
    "summary": "Audits tracking, attribution and reporting. Delivers the fix list and the dashboard spec.",
    "engagement": "Four week assessment",
    "signals": [
      "Nobody trusts the numbers",
      "Attribution is broken"
    ],
    "clients": [],
    "status": "Deployed + bench"
  },
  {
    "id": "web-analytics-tracking",
    "role": "Web analytics and tracking specialist (GA4, pixels, attribution)",
    "family": "Data, analytics and RevOps",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2021,
    "summary": "Fixes pixels, conversion events and GA4 so paid spend ties to revenue.",
    "engagement": "Project plus monthly upkeep",
    "signals": [
      "Conversions are not tracking",
      "Reporting broke after a platform change"
    ],
    "clients": [
      "Fanatics Live",
      "Modern Animal",
      "DiversyFund",
      "Jimdo"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "revops",
    "role": "Revenue operations specialist",
    "family": "Data, analytics and RevOps",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2023,
    "summary": "Connects marketing and sales systems: HubSpot, Salesforce, routing, scoring and reporting.",
    "engagement": "Ten to thirty hours a month",
    "signals": [
      "Leads vanish between tools",
      "Sales and marketing report different numbers"
    ],
    "clients": [
      "Bludot",
      "DepoDirect"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "data-analyst",
    "role": "Data analyst and segmentation",
    "family": "Data, analytics and RevOps",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2023,
    "summary": "Segments customers and finds the groups worth the money.",
    "engagement": "Two to six week project",
    "signals": [
      "One message goes to every customer",
      "Large database, no segments"
    ],
    "clients": [
      "Hostfully",
      "DiversyFund"
    ],
    "status": "Deployed"
  },
  {
    "id": "data-engineer",
    "role": "Data engineer (pipelines and dashboards)",
    "family": "Data, analytics and RevOps",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Builds pipelines and dashboards in tools like Domo so leaders see one source of truth.",
    "engagement": "Project based",
    "signals": [
      "Reporting lives in spreadsheets",
      "Three dashboards disagree"
    ],
    "clients": [
      "Fanatics Live"
    ],
    "status": "Deployed"
  },
  {
    "id": "product-analytics-admin",
    "role": "Product analytics administrator (Amplitude)",
    "family": "Data, analytics and RevOps",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Runs the product analytics instance: events, taxonomy and governance.",
    "engagement": "Monthly retainer",
    "signals": [
      "Amplitude or Mixpanel that nobody maintains"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "growth-engineer",
    "role": "Growth engineer",
    "family": "Growth engineering and web",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2022,
    "summary": "Ships the web and growth code marketing needs: pages, experiments, integrations and internal tools.",
    "engagement": "Retained monthly or sprint based",
    "signals": [
      "Marketing waits weeks for engineering",
      "The homepage needs a rebuild"
    ],
    "clients": [
      "Modern Animal",
      "Jimdo"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "wordpress-developer",
    "role": "WordPress developer",
    "family": "Growth engineering and web",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2026,
    "summary": "Builds and maintains WordPress sites, including custom themes and launches.",
    "engagement": "Project based",
    "signals": [
      "Site rebuild on WordPress"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "shopify-developer",
    "role": "Shopify developer",
    "family": "Growth engineering and web",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Builds and fixes Shopify stores and themes.",
    "engagement": "Project based",
    "signals": [
      "Store conversion or theme problems"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "website-production",
    "role": "Website build and production lead",
    "family": "Growth engineering and web",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Takes a site from design to launch: build, QA and handoff.",
    "engagement": "Six to ten week project",
    "signals": [
      "Designs are done and nobody can build them"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "pseo-engineer",
    "role": "Programmatic SEO engine builder",
    "family": "Growth engineering and web",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Builds the system that publishes hundreds of SEO pages from data and templates.",
    "engagement": "Project, then upkeep",
    "signals": [
      "We need scale in organic search"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "brand-strategist",
    "role": "Brand strategist",
    "family": "Brand, design and creative",
    "model": "Project",
    "seniority": "Lead",
    "since": 2022,
    "summary": "Runs the brand sprint: positioning, messaging framework, personas and brand foundation.",
    "engagement": "Four to eight week sprint",
    "signals": [
      "A rebrand or rename is coming",
      "The message changes every quarter"
    ],
    "clients": [
      "Covey"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "design-lead",
    "role": "Design lead and embedded designer",
    "family": "Brand, design and creative",
    "model": "Embedded operator",
    "seniority": "Lead",
    "since": 2021,
    "summary": "Leads design on the client's team: web, product, research and user testing.",
    "engagement": "Half time, placed on the client team",
    "signals": [
      "No in-house designer",
      "Product and marketing fight over one designer"
    ],
    "clients": [
      "Modern Animal",
      "Covey",
      "Prizeout"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "ui-visual-designer",
    "role": "UI and visual designer",
    "family": "Brand, design and creative",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2021,
    "summary": "Designs pages, ads, decks and design systems in Figma.",
    "engagement": "Ten to forty hours a month",
    "signals": [
      "Everything looks off brand",
      "The design backlog never shrinks"
    ],
    "clients": [
      "DepoDirect",
      "The Mind Company"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "illustrator",
    "role": "Illustrator",
    "family": "Brand, design and creative",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2023,
    "summary": "Custom illustration for brand kits, email and events.",
    "engagement": "Project based",
    "signals": [
      "Stock imagery everywhere"
    ],
    "clients": [
      "The Mind Company"
    ],
    "status": "Deployed"
  },
  {
    "id": "motion-video",
    "role": "Motion and video designer",
    "family": "Brand, design and creative",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2021,
    "summary": "Edits video, builds motion graphics and ad reels.",
    "engagement": "Project or monthly",
    "signals": [
      "We need video ads",
      "Podcast clips pile up unedited"
    ],
    "clients": [
      "The Mind Company",
      "Kajabi"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "creative-director",
    "role": "Creative director",
    "family": "Brand, design and creative",
    "model": "Project",
    "seniority": "Lead",
    "since": 2020,
    "summary": "Sets the creative direction for a campaign or launch and reviews every asset.",
    "engagement": "Day rate or project",
    "signals": [
      "Big launch, no creative owner"
    ],
    "clients": [],
    "status": "Deployed + bench"
  },
  {
    "id": "copywriter",
    "role": "Copywriter",
    "family": "Brand, design and creative",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2022,
    "summary": "Writes web, email, ad and sales copy in the brand voice.",
    "engagement": "Ten to twenty hours a month",
    "signals": [
      "Copy gets written by whoever is free"
    ],
    "clients": [],
    "status": "Deployed + bench"
  },
  {
    "id": "ux-researcher",
    "role": "UX researcher and usability auditor",
    "family": "Brand, design and creative",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2022,
    "summary": "Audits booking and onboarding flows and tests fixes with real users.",
    "engagement": "Two to six week project",
    "signals": [
      "Users drop in the booking flow",
      "Onboarding leaks"
    ],
    "clients": [
      "Modern Animal"
    ],
    "status": "Deployed"
  },
  {
    "id": "photographer",
    "role": "Photographer (brand and product shoots)",
    "family": "Brand, design and creative",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Shoots the people, places and products so ads and pages stop using stock.",
    "engagement": "Day rate",
    "signals": [
      "The website runs on stock photos"
    ],
    "clients": [
      "Commons Clinic"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "pitch-deck-reviewer",
    "role": "Pitch deck and narrative reviewer",
    "family": "Brand, design and creative",
    "model": "Advisor",
    "seniority": "Lead",
    "since": 2026,
    "summary": "Rewrites the fundraising or sales narrative and the deck that carries it.",
    "engagement": "Fixed-fee review",
    "signals": [
      "Raising, and the deck is not landing"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "seo-strategist",
    "role": "SEO and content strategist",
    "family": "Content, SEO and GEO",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2023,
    "summary": "Owns technical SEO, content plans and the blog engine. Reports on rankings and organic leads.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "Organic traffic is flat",
      "We have a blog and no plan"
    ],
    "clients": [
      "GatherUp",
      "Dandi"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "geo-specialist",
    "role": "GEO specialist (AI search visibility)",
    "family": "Content, SEO and GEO",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Audits and fixes how ChatGPT, Perplexity and Google AI see the brand: schema, citations and AI crawler access.",
    "engagement": "Ninety-day audit and fix program",
    "signals": [
      "We do not show up in AI answers",
      "Competitors get cited and we do not"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "content-strategist",
    "role": "Content strategist and producer",
    "family": "Content, SEO and GEO",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2023,
    "summary": "Builds the editorial roadmap and produces the content: posts, bylines and social.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "Content needs a reset",
      "The founder has ideas and no production"
    ],
    "clients": [
      "The Mind Company"
    ],
    "status": "Deployed"
  },
  {
    "id": "social-media-manager",
    "role": "Organic social media manager",
    "family": "Content, SEO and GEO",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Runs the calendar, creative and community on Instagram, TikTok, LinkedIn and Reddit.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "Social posting stopped",
      "Growth went negative on one channel"
    ],
    "clients": [
      "The Mind Company"
    ],
    "status": "Deployed"
  },
  {
    "id": "blog-writer",
    "role": "Blog and SEO writer",
    "family": "Content, SEO and GEO",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2023,
    "summary": "Writes two to four SEO posts a week against a keyword plan.",
    "engagement": "Per post or monthly",
    "signals": [
      "We need steady organic content"
    ],
    "clients": [
      "GatherUp"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "bylines-speaking",
    "role": "Bylines, speaking and conference submissions",
    "family": "Content, SEO and GEO",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Places executive bylines and lands speaking slots.",
    "engagement": "Ten hours a month",
    "signals": [
      "The founder wants a public profile"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "pmm",
    "role": "Product marketing manager",
    "family": "Product marketing and positioning",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2023,
    "summary": "Owns positioning, launches, segmentation and sales enablement for a product line.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "A launch with no messaging",
      "The sales deck is stale"
    ],
    "clients": [
      "Hostfully",
      "Fanatics Live",
      "Jimdo"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "positioning-lead",
    "role": "Positioning and messaging lead",
    "family": "Product marketing and positioning",
    "model": "Project",
    "seniority": "Lead",
    "since": 2022,
    "summary": "Finds the one story the market will buy and writes the messaging that carries it.",
    "engagement": "Four to six week project",
    "signals": [
      "Everyone describes the company differently"
    ],
    "clients": [
      "DiversyFund",
      "Bludot"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "product-manager",
    "role": "Product manager (growth product)",
    "family": "Product marketing and positioning",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2024,
    "summary": "Owns the roadmap for onboarding, booking or self-serve flows that drive growth.",
    "engagement": "Half time, retained",
    "signals": [
      "Growth features never ship"
    ],
    "clients": [
      "Prizeout"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "pr-lead",
    "role": "PR and communications lead",
    "family": "PR and communications",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2021,
    "summary": "Pitches local and trade press around launches and openings. Writes the story and lands it.",
    "engagement": "Monthly retainer around launches",
    "signals": [
      "A new market or location is opening",
      "No press in a year"
    ],
    "clients": [
      "Modern Animal"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "media-trainer",
    "role": "Media trainer",
    "family": "PR and communications",
    "model": "Advisor",
    "seniority": "Specialist",
    "since": 2022,
    "summary": "Prepares executives for interviews and podcasts.",
    "engagement": "Half-day sessions",
    "signals": [
      "The founder is about to do press"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "abm-lead",
    "role": "ABM and channel marketing lead",
    "family": "Sales, BD and partnerships",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2023,
    "summary": "Runs account-based programs: target lists, LinkedIn and email nurture, lead scoring.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "We sell to a named list of accounts",
      "Enterprise deals, thin pipeline"
    ],
    "clients": [
      "Dandi"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "sales-process-builder",
    "role": "Sales process and CRM builder",
    "family": "Sales, BD and partnerships",
    "model": "Project",
    "seniority": "Lead",
    "since": 2024,
    "summary": "Builds pipeline stages, qualification and objection handling, then trains the reps.",
    "engagement": "Ninety-day engagement",
    "signals": [
      "There is no sales methodology",
      "The CRM is a contact list"
    ],
    "clients": [
      "Bludot"
    ],
    "status": "Deployed"
  },
  {
    "id": "bd-outbound",
    "role": "BD and outbound specialist",
    "family": "Sales, BD and partnerships",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2023,
    "summary": "Builds lists, writes sequences and books meetings.",
    "engagement": "Monthly retainer",
    "signals": [
      "Pipeline depends on referrals only"
    ],
    "clients": [],
    "status": "Deployed + bench"
  },
  {
    "id": "affiliate-manager",
    "role": "Affiliate program manager",
    "family": "Sales, BD and partnerships",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2022,
    "summary": "Launches and runs the affiliate program on Rewardful or Impact: recruiting, terms and payouts.",
    "engagement": "Ten to twenty hours a month",
    "signals": [
      "Partners send traffic and there is no program"
    ],
    "clients": [
      "Jimdo"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "influencer-ugc",
    "role": "Influencer and UGC manager",
    "family": "Sales, BD and partnerships",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Sources creators, negotiates usage rights and feeds the content to paid.",
    "engagement": "Campaign based",
    "signals": [
      "We need creator content for ads"
    ],
    "clients": [
      "Gamma",
      "WIN Reality"
    ],
    "status": "Deployed"
  },
  {
    "id": "event-marketing",
    "role": "Event marketing lead",
    "family": "Sales, BD and partnerships",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Produces executive events and trade-show presence, including the list and the outreach.",
    "engagement": "Per event",
    "signals": [
      "Booth is booked and there is no plan"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "proposal-rfp",
    "role": "Proposal and RFP specialist",
    "family": "Sales, BD and partnerships",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2023,
    "summary": "Writes and manages RFP responses and proposals.",
    "engagement": "Per response",
    "signals": [
      "An RFP is due and the team is underwater"
    ],
    "clients": [
      "Fanatics Live"
    ],
    "status": "Deployed"
  },
  {
    "id": "amazon-specialist",
    "role": "Amazon marketplace specialist",
    "family": "Specialty",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2026,
    "summary": "Recovers suspended storefronts, rebuilds listings and runs Amazon ads.",
    "engagement": "Project, then monthly",
    "signals": [
      "The Amazon account got suspended",
      "Listings underperform"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "ma-advisor",
    "role": "M&A advisor",
    "family": "Specialty",
    "model": "Advisor",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Advises on roll-up strategy, targets and deal process.",
    "engagement": "Advisory retainer or success fee",
    "signals": [
      "Acquiring or selling a company"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "ai-transformation-lead",
    "role": "AI marketing transformation lead",
    "family": "Specialty",
    "model": "Advisor",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Audits the marketing stack and rebuilds it around AI agents and automation.",
    "engagement": "Audit, then a ninety-day program",
    "signals": [
      "The team wants AI leverage and has no plan"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "podcast-producer",
    "role": "Podcast producer and editor",
    "family": "Specialty",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Produces a video podcast end to end: development, recording, editing, clips and distribution.",
    "engagement": "Monthly per show",
    "signals": [
      "An executive wants a show"
    ],
    "clients": [
      "Kajabi"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "talent-placement",
    "role": "Recruiting and talent placement",
    "family": "Specialty",
    "model": "Project",
    "seniority": "Lead",
    "since": 2026,
    "summary": "Finds and places a marketing hire or an embedded contractor on the client's team.",
    "engagement": "Placement fee or hourly",
    "signals": [
      "A role has been open for months"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "project-manager",
    "role": "Project manager and PMO",
    "family": "Delivery and operations",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2021,
    "summary": "Runs the plan, the kickoffs, the weekly status and the deliverable tracker.",
    "engagement": "Part of every retained engagement",
    "signals": [
      "Any engagement with more than one workstream"
    ],
    "clients": [
      "Modern Animal",
      "Kajabi",
      "GatherUp"
    ],
    "status": "Deployed + bench"
  },
  {
    "id": "account-ops",
    "role": "Account and client operations manager",
    "family": "Delivery and operations",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2024,
    "summary": "Owns weekly recaps, KPI reporting and client communication.",
    "engagement": "Ten to twenty hours a month",
    "signals": [
      "The client needs one point of contact"
    ],
    "clients": [
      "Fanatics Live",
      "Dandi"
    ],
    "status": "Deployed"
  },
  {
    "id": "virtual-assistant",
    "role": "Virtual assistant (operations and admin)",
    "family": "Delivery and operations",
    "model": "Retained specialist",
    "seniority": "Support",
    "since": 2024,
    "summary": "Contracts, scheduling, channel setup and LinkedIn operations.",
    "engagement": "Monthly, offshore",
    "signals": [
      "Admin eats leadership time"
    ],
    "clients": [],
    "status": "Deployed + bench"
  },
  {
    "id": "finance-ops",
    "role": "Finance and invoicing operations",
    "family": "Delivery and operations",
    "model": "Retained specialist",
    "seniority": "Support",
    "since": 2024,
    "summary": "Invoices, accounts receivable and vendor payments.",
    "engagement": "Monthly",
    "signals": [
      "Collections keep slipping"
    ],
    "clients": [],
    "status": "Deployed"
  },
  {
    "id": "podcast-social-ops",
    "role": "Podcast and social operations assistant",
    "family": "Delivery and operations",
    "model": "Retained specialist",
    "seniority": "Support",
    "since": 2024,
    "summary": "Publishes episodes, posts daily and keeps the calendar moving.",
    "engagement": "Monthly, offshore",
    "signals": [
      "Content gets made and never published"
    ],
    "clients": [
      "Kajabi"
    ],
    "status": "Deployed"
  },
  {
    "id": "research-assistant",
    "role": "Research assistant",
    "family": "Delivery and operations",
    "model": "Retained specialist",
    "seniority": "Support",
    "since": 2022,
    "summary": "Desk research, lists and competitive scans.",
    "engagement": "Hourly",
    "signals": [
      "Research needed fast"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "fractional-coo",
    "role": "Fractional or interim COO",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Runs operations part time: planning cadence, hiring, vendor and finance rhythms. Operating-partner style.",
    "engagement": "Two to three days a week",
    "signals": [
      "The founder runs everything and nothing ships on time",
      "We need an operator before we can hire one"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "fractional-chief-of-staff",
    "role": "Fractional chief of staff",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Lead",
    "since": 2025,
    "summary": "Owns the operating plan, GTM programs and the follow-through across the leadership team.",
    "engagement": "Ten to twenty hours a week",
    "signals": [
      "Priorities change weekly",
      "The CEO needs a right hand"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "fractional-cfo",
    "role": "Fractional CFO",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Finance, fundraising support and partnerships for a company without a finance leader.",
    "engagement": "One to two days a week",
    "signals": [
      "Raising with no finance lead",
      "Board decks take the whole team a week"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "fractional-cto",
    "role": "Fractional CTO",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Technical leadership for a product team without one: architecture, vendors, hiring and AI build decisions.",
    "engagement": "One to two days a week",
    "signals": [
      "No technical leader after a departure",
      "The roadmap stalled on engineering calls"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "fractional-cgo",
    "role": "Fractional chief growth officer",
    "family": "Fractional leadership",
    "model": "Fractional executive",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Owns revenue growth across marketing and sales when both report to one seat.",
    "engagement": "Two to three days a week",
    "signals": [
      "Marketing and sales blame each other",
      "One owner wanted for the number"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "marketing-ops",
    "role": "Marketing operations lead",
    "family": "Data, analytics and RevOps",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2025,
    "summary": "Owns the martech stack, automation, lead capture, dashboards and campaign operations.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "Tools nobody owns",
      "A campaign launch takes three people and a week"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "salesforce-ops",
    "role": "Salesforce and sales operations",
    "family": "Sales, BD and partnerships",
    "model": "Retained specialist",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Designs Salesforce, reporting and the sales tech stack. Keeps reps working in the system.",
    "engagement": "Ten to thirty hours a month",
    "signals": [
      "Salesforce reports nobody trusts",
      "Reps work outside the CRM"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "sales-enablement",
    "role": "Sales enablement and deal coaching",
    "family": "Sales, BD and partnerships",
    "model": "Project",
    "seniority": "Lead",
    "since": 2025,
    "summary": "Builds the pitch narrative, trains the reps and coaches live deals.",
    "engagement": "Workshop series or monthly coaching",
    "signals": [
      "Reps pitch five different stories",
      "Win rate dropped after the team grew"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "ai-engineer",
    "role": "AI engineer and agent builder",
    "family": "Specialty",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Builds AI agents, workflows and custom AI tools inside marketing and sales systems.",
    "engagement": "Project, then monthly upkeep",
    "signals": [
      "We want AI in the workflow and nobody can build it",
      "Manual work that should be an agent"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "webflow-developer",
    "role": "Webflow designer and developer",
    "family": "Growth engineering and web",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Designs and builds marketing sites in Webflow so marketing can own the site.",
    "engagement": "Project based",
    "signals": [
      "The Webflow site needs work",
      "Marketing waits on engineering for every page"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "email-developer",
    "role": "HTML email developer",
    "family": "Lifecycle, email and CRM",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Codes responsive, personalized emails with Liquid or AmpScript from Figma designs.",
    "engagement": "Per template or monthly",
    "signals": [
      "Templates break in Outlook",
      "Designs exist and nobody can code them"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "retention-ecommerce",
    "role": "Retention and loyalty lead (e-commerce)",
    "family": "Lifecycle, email and CRM",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2025,
    "summary": "Post-purchase marketing, loyalty programs and product recommendations for online stores.",
    "engagement": "Twenty to forty hours a month",
    "signals": [
      "Repeat purchase rate is falling",
      "The loyalty program never launched"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "market-research",
    "role": "Market research and insights lead",
    "family": "Product marketing and positioning",
    "model": "Project",
    "seniority": "Lead",
    "since": 2025,
    "summary": "Runs customer and market research: interviews, surveys, competitive scans and insight libraries.",
    "engagement": "Four to eight week project",
    "signals": [
      "Decisions get made on opinion",
      "Nobody has talked to churned customers"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "product-strategist",
    "role": "Product strategy lead",
    "family": "Product marketing and positioning",
    "model": "Advisor",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Shapes the roadmap, pricing and packaging with the founders.",
    "engagement": "Advisory block or part-time seat",
    "signals": [
      "The roadmap is set by the loudest customer",
      "Pricing has not changed since launch"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "international-gtm",
    "role": "International expansion and GTM lead",
    "family": "Product marketing and positioning",
    "model": "Project",
    "seniority": "Lead",
    "since": 2025,
    "summary": "Plans market entry for the US, UK, Europe or Asia: positioning, channels, partners and launch.",
    "engagement": "Project, then a part-time seat",
    "signals": [
      "Opening a new country",
      "A US launch for a non-US company"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "community-strategist",
    "role": "Community strategist",
    "family": "Content, SEO and GEO",
    "model": "Project",
    "seniority": "Specialist",
    "since": 2025,
    "summary": "Designs and launches the customer or creator community and the programs that keep it alive.",
    "engagement": "Project, then monthly",
    "signals": [
      "Customers want to talk to each other and there is no place for it"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "comms-crisis",
    "role": "Communications and crisis lead",
    "family": "PR and communications",
    "model": "Advisor",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Communications strategy, executive visibility and issues management when something goes wrong.",
    "engagement": "Retainer or on call",
    "signals": [
      "Bad press or a recall",
      "An executive wants a public point of view"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "creative-strategist",
    "role": "Creative strategist",
    "family": "Brand, design and creative",
    "model": "Retained specialist",
    "seniority": "Lead",
    "since": 2025,
    "summary": "Turns positioning into campaign concepts and narratives that creative teams can produce.",
    "engagement": "Ten to twenty hours a month",
    "signals": [
      "The ads look fine and say nothing",
      "Every campaign starts from a blank page"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "executive-coach",
    "role": "Leadership and executive coach",
    "family": "Specialty",
    "model": "Advisor",
    "seniority": "Executive",
    "since": 2025,
    "summary": "Coaches founders and marketing leaders through scaling, hiring and hard conversations.",
    "engagement": "Monthly sessions",
    "signals": [
      "A first-time leader is managing a team"
    ],
    "clients": [],
    "status": "Bench"
  },
  {
    "id": "qa-tester",
    "role": "QA and form tester",
    "family": "Growth engineering and web",
    "model": "Project",
    "seniority": "Support",
    "since": 2025,
    "summary": "Tests forms, flows and tracking before launch so leads do not get lost.",
    "engagement": "Per launch",
    "signals": [
      "Forms broke after the last release"
    ],
    "clients": [],
    "status": "Bench"
  }
]